Color and Materials: Ray Adams Graphics: Helena Thompson

NEO FOCUSSES ON OUR YOUNG CONSUMERS, GENERALLY 14-18 YRS WITH 16 AS THE SWEET SPOT. THEY’RE ALL ABOUT ACTIVE MOMENTS WITH FRIENDS, WHILE EXPRESSING THEMSELVES IN A UNIQUE WAY. CREATING THEIR OWN STYLE BUT DRAWING INSPIRATION FROM FAST FASHION AND ADIDAS’ SPORT DNA.

fresh, fun, active and connected.